Today is the day... 21st of October, 2015... Back to the future is now! All the fans worldwide have been waiting for this day for almost 30 years to celebrate the famous movie filmed in 1989! This is a resume of the Back to the Future Trilogy in only 1 minute and a half!
There are many Marketing Strategies that are using the potencial of this day: for this special occasion Pepsi has launched a limited edition of Pepsi Perfect as Marty McFly drank in the movie; Nike has announce the self-lacing ties as the shoes that Marty wore; the Austrian Ministry of Transport has made an official ruling that hoverboards from now are street-legal as the one that Marty used in Back to the Future II. We'll see how it turns out.
Let's see some predictions
Everyday we use more and more technology in the communication field. We have surpassed fax and we stay connected thanks to Internet, smartphones, social media, Skype, etc. Our screens are better with the OLED technology and 3D is more realistic. But they guessed that we have something like Google Glass!
Drones usage is growing and it is more useful than going out your dog. Unfortunately we don't have flying cars or time machines as the DeLorean, but we have low cost flights!
We have something similar in our catwalks, but fortunately today fashion is better than they have imagined!
Let's take this day as an opportunity to think about where we are going, how we are using technology and where we would like to be in the next 30 years. And of course check if there are events nearby to celebrate the Back to the Future Day! Enjoy!