Back to the Future Day: 21st October 2015

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Today is the day... 21st of October, 2015... Back to the future is now! All the fans worldwide have been waiting for this day for almost 30 years  to celebrate the famous movie filmed in 1989! This is a resume of the Back to the Future Trilogy in only 1 minute and a half! 

 

 

There are many Marketing Strategies that are using the potencial of this day: for this special occasion Pepsi has launched a limited edition of Pepsi Perfect as Marty McFly drank in the movie; Nike has announce the self-lacing ties as the shoes that Marty wore; the Austrian Ministry of Transport has made an official ruling that hoverboards from now are street-legal as the one that Marty used in Back to the Future II. We'll see how it turns out. 

 

 

Let's see some predictions

Everyday we use more and more technology in the communication field. We have surpassed fax and we stay connected thanks to Internet, smartphones, social media, Skype, etc. Our screens are better with the OLED technology and 3D is more realistic. But they guessed that we have something like Google Glass

 

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Drones usage is growing and it is more useful than going out your dog. Unfortunately we don't have flying cars or time machines as the DeLorean, but we have low cost flights! 

DeLorean Time Machine - Back to the Future - www.arianasoffici.com
DeLorean Time Machine - Back to the Future
Marty McFly and the interior of DeLorean Time Machine
Marty McFly and the interior of DeLorean Time Machine

We have something similar in our catwalks, but fortunately today fashion is better than they have imagined!

Marty McFly in Back to the Future II
Marty McFly in Back to the Future II. Photograph: Allstar/Universal
Marty McFly shoes in Back to the Future II
Marty McFly shoes in Back to the Future II
A model wears Calvin Klein’s bomber jacket-centric autumn/winter 2015 collection
Calvin Klein’s bomber jacket-centric autumn/winter 2015 collection.
Adidas Originals Yeezy Boost
Adidas Originals Yeezy Boost Photograph: Adidas

Let's take this day as an opportunity to think about where we are going, how we are using technology and where we would like to be in the next 30 years. And of course check if there are events nearby to celebrate the Back to the Future Day! Enjoy!

21-10-2015 Back to the Future Day
21-10-2015 Back to the Future Day
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